I have a confession to make, I consider myself a sports fan and yet,  I don’t follow baseball.  I can’t name you more than four players on any team not named the Red Sox or Yankees, and I can’t tell you when the last time I watched the game.

I don’t follow baseball not because I don’t like the sport.  I don’t follow it because the ’03 – ’08 Steroid era left a bad taste in my mouth.  For every Craig Biggio there are hundreds of Barry Bonds’, Roger Clemens’, and Mike Piazzas’, guys that I just don’t trust…nor do I think I ever will.

The funny thing is, I don’t blame baseball players.  When the league’s best players are “juicing” in the locker room next to you, what can you do?  What’s sad is the same thing is happening to SEO now.

For everyone who claims to be a white hat SEO and says that they’re going by Google’s rules, there are 20 link schemes and link buyers out there.  It’s getting hard to rank a website any more, without committing some form of black hat SEO.  But if your competitors are doing it, should you?  That’s a real hard question, you have to ask yourself as an SEO expert and something that I’ve been asking myself lately.

If we called the last decade of baseball the Steroid ERA, I wonder what we will call the last ten years of SEO?