Monday GigaOm reported that Amazon bought 3D mapping service UpNext.  Now you might of missed this story, or thought it as insignificant, but I’m here to tell you that this news is huge.

This story tells us just how important the future of location based services(LBS) and map based systems are.  Amazon’s slowly learning from what Apple’s  planning on doing with it’s maps and what Google has envisioned with Google Now.

Now follow me, all of these companies know that the more information that they can get from us the better and what more information can they get then from knowing where we are.  The future is in location.

Foursquare got it all Wrong

I hate to admit it, but Foursquare got it all wrong it’s not about the gamification that makes the Location Based Service, but it’s the reviews.  These reviews are the future of what’s going to keep the application a float and immdiately sold to another company(Sorry Dennis Crowley).

Companies know that with the help of reviews, they can better address their users to the location that they want to go to.  Wanna go to a pizza place?  Where go to the one that has 4-star review instead of a 2.

The future of technology is going to rely heavily on these maps and the reviews that they have.  It’ll be fun to see where all this technology takes us in the coming months.