In 5 words, can you describe your brand someone? This past week, I’ve been in full Advertising mode reading Jason Falls and Erin Decker’s No BullShit Social Media and finally watching Morgan Spurlock’s Pom Wow Presents: The Greatest Movie Ever Sold.
One of the key topics that both the book and the movie hit on, is can you discribe your brand? It’s a key factor and something that most of all seem to forget, well you’re chasing that dollar.
As marketers we should be able to describe to both our friends and our customers what our brand is and if we can’t we’re failing as marketers. We have to remember that our companies are transparent and are entities in their own right. Just like you and me, our companies are talked about and do have both good and bad characteristics.
As marketer’s it’s our job to manage this line of communication, through social media and other marketing initiatives. What do people say about us? How do people interact with us? We affect all of this from our communications to our brand design. As a marketer we’re all a part of it.
What about you? Can you describe your brand? If you can’t, I”m sure your fans can.