A Facebook feature that I have seen used wrong lately is a page’s favorite pages. Now if you have no idea what I am talking about, pick out your favorite Facebook brand, such as Disney for example, and view the pages likes, about two-thirds down the page.
I have found that most marketers simply do not know how to use this feature. A lot of companies have liked to irrelavent pages, that either have nothing to do with the brand or are simply fan pages that have been discarded and uncared for. Whoever is in creative control of Disney sure knows what they are doing…however some brand simply have no idea, what to like. Why does Author James Patterson like Tyler Perry? Why do the Raiders like NyQuil? Or for that matter who are all of these european guys on the The Girl with the Dragon Tattoo‘s page.
People need to realize that this section is a way to link to other relavent pages. Disney does a good job of this, as well does Snickers, Victoria Secret, and National Geographic. These pages all like relative pages to the main page, which is the way it should be done, not just a shamless plug to another page.
You might not think about it, but these pages do mean a lot. They reflect on the brand and your self as well, often times leading the consumer to other relavent content. S
o next time you’re managing your page, think about who you like, because that like can go a long ways in the eyes of the consumer.
It’s Thanksgiving time, the time of the year where we all take five minutes out of our day and think about what we’re thankful for.
Now me personally? I have tons to be thankful for. I’m employed with two jobs, I started dating someone new this year, and as always my friends and family continue to challenge me each and every day. To list everything that I’m thankful for would be a bit time consuming but the following list is a few things that definitely stand above the rest.
I am thankful for…My friends who will listen to me no matter how late, I call them…Spotify, for single handedly becoming my music fix each and every day….my nephew and nieces who make me smile no matter what… the experts and bloggers, who continue to make me think…my brother who always reminds me to push harder…the God Damn Batman Twitter account which always makes me laugh…Google mobile maps, for single handedly never getting me lost…to DJ Waldow and Jason Falls, who reminded me that this social media thing does work…my girlfriend who listens to my rants even when they don’t make sense…my boss and employer who continues to allow me to be creative on a daily basis…to the shiny infographics that are always cool to look at…for Facebook and Twitter for keeping marketers like me employed and busy…to the awesome new people I’ve met this year, who decided to stay around…and most of you I am thankful to you guys, who have continued to follow me on this crazy journey.
What about yourself though? What are you thankful for this year?
I’m writing this the week of
Thanksgiving…errr Black Friday. Black Friday’s one of the biggest shopping days of the year and even Google realizes it. That’s why they are offering their Chromebooks at the crazy price of $299.
Now, cheap computers are nothing new on black Friday as it seems like, everybody will be off searching for that low priced gift that they can give to a loved one whose going off to college or moving away, but for Google this is something different.
Google’s ChromeBooks when intially launched in July, were considered to be a lower priced computer but have still yet to catch on in the open market and this deal stinks to me, as a let’s throw these things against the wall and let’s see what happens.
Google has it’s hands on way to many cookie jars right now from search to social media, from now computers to Android devices. That there long term marketing strategy remains totally unclear and in the case of the ChromeBook, not developed at all. There are only so many products that you can throw a brand name on and I’m thinking that the ChromeBook might be one of them.
So will you be buying a chrome book this Christmas? Or is there some other gift that you’ll be looking for, maybe a Kindle Fire or iPad?