Who are you? Can you sum up your personal brand in 3 words?
At our day job’s we constantly get asked by Managers and CEO’s if we know the corporate mission statement and if we know what makes our company better then the competitions. We hear these questions all the time: “Why should people pick us?” ”What makes us special?” “Who are We?”
Well we often spend so much time trying to figure out the answer to this question for our company, that we forget to ask it about ourselves as well.
What makes us different as individuals? What makes us special? Why should people choose to work with us? I started out the year with these 3 words: Circle, Move, and Learn. My goal for 2013 was to focus on growing my circles(network), moving outside of my comfort zone, and learning as much as I could. Well during this journey, before I even realized it these words were shaping my own personal life as well.
I became easier to talk to, more vocal in situations, and not scared to go out of the way to help a stranger. As I became more comfortable with my own skin, my personal brand evolved. I was no longer, just another marketer. Now instead of just simply telling people “I’m a marketer,” I’ve shaped my brand to be a Volunteer, Marketer, and Adventurer. These 3 words shape not just my personal life but professional life as well. I love to volunteer, I heart marketing, and adventures keep me sane.
I know this moment of enlightenment does not happen to everyone. People often spend years trying to figure themselves out and figuring out what they really want out of life. For me these concepts evolved over time and for you it it might be the same. The first goal should always be to figure out what you want your brand to be and to have a starting point. It will evolve over time, but everything evolves and everything changes.
So next time someone goes up to you and asks for your story, and what you’re looking for? Think about it really hard, because if you don’t know who you are and what you’re looking for…you’re more lost than you even realize.