5 Podcasts You Probably Don’t Know About, But Should

Do you listen to podcasts? I know I do. Chances are someone around you has listened to a podcast in the last 24 hrs. Almost every day a new podcast comes up and though I fear we may be nearing the podcast bubble, this allows plenty of options for the podcast listener.

Everyone has their top own favorite podcast and of course as a cord cutter I have my own including  TWIT, The VergeCast, and the recently discovered Tim Ferris Show but I figured I’d share a few that are off the beaten path.

Daily Tech News Show – Former CNET Editor and This Week In Tech Podcaster Tom Merrit, now has his own show where Monday-Friday he takes an hour and dissects the latest tech news that we should know about.

The Pointless Podcast – Anyone remember Attack of the Show or G4? Chances are if you are between the ages 25 – 35 you at least watched it once. Well Attack of the Show is still alive, in the form of a Q&A style show from former Attack of the Show host Kevin Pererra interviews his favorite TWITCH and Hollywood Celebrities.

Foundation with Kevin Rose – If you know anything about the start-up scene, you’ve heard the name Kevin Rose. Kevin’s career from TechTV Intern to Digg.com creator to Google Employee has given him the chance to meet plenty of technology and celebrities.

The Beancast – Join Bob Knorp and a roundtable of marketing friends every week as they take a look at the latest news in marketing today.

This Week In StartUps – Another new Podcast to myself, but one that seems to have been  around for quite some time. This week in Startups reviews the latest start-up news with Jason Calanis.

Do you have a favorite podcast? If so add in the comments below what you’re listening too or email me.

What the F— Happened? 4 Tips to Prevent You from Falling off Your Horse.

Recently a friend of mine called me up and said, “Cole, what the hell are you doing? What you put on (said social network) isn’t becoming of you. If you’re not happy, don’t bitch and moan about it, do something about it. I’m really disappointed in you.”

Yeah that actually happened, but let’s be honest this could of been you. We all fall off the horse from time to time. We often find ourselves going in the right direction, only to fall off and find ourselves drifting away. It happens to all of us. Hell it’s happened to me on more than one occasion than I can count.

The question is though, how do we stop this from happening? In the above instance, my friend was right. I was falling off the horse and a swift kick in the pants was all I needed for me to get back in the saddle. We all fall off our horses but the key I’ve learned is to find out how not to fall off too often.

Here are 4 tips that have helped me from doing exactly that.

  1. Take a look at the people you surround yourself with. You’re an average of the 5 people you surround yourself with. If things aren’t going well, chances are you’re surrounding yourself with the wrong people.
  2. Ask yourself if you have ME time. Me time is so crucial in today’s world in where we get bombarded with messages 24/7. Take time to go get lost in the woods or get lost in a new city. You’ll thank me later.
  3. Disconnect from social media and stop comparing yourself to others. Stop looking at social media. Stop reading blog posts about people’s lives. Don’t worry about them, worry about you.  These highlight reels often give us images that aren’t perfect and are always superficial. It’s important to understand that no one is perfect, we’re all fighting our own battles.
  4. Purge it all. Do you really need everything that you own in life? Do you really? Purging items, both emotionally and physically can help you move on from events that are weighing you down.

Now following these 4 tips doesn’t mean you’re not going to fall off the horse or drift off course, but they will allow you to be saved if you do.

What Neal Isaacs Taught Me About Selling

Neil Isaacs - Online Prospecting and Sales

This past week I had the pleasure of having seasoned sales veteran Neal Isaacs talk about the art of selling to the Triangle Marketing Club. During his talk, Neal brought up a term that I had never heard of before “Touch Points”. Though the term “touch points” is new to me, it’s a term that I’ve longed thought about even though I never had a word to describe it.

– What Are Touch Points –

If you’re selling something in today’s world you need to think about the touch points. A touch point is defined as the process of  touching a customer along the selling process to help them make a decision that you would like them to make.

For example, a phone call to a prospect might be your first touch point and an email six weeks later might be another touch point. As seasoned sales vet like Neal will tell you, it’s important to have multiple touch points along the way. Especially if your sales funnel is relatively long. For most B2B businesses, you can have anywhere from 5 – 6 touch points until a prospect converts.

– Know Your Touch Points –

It’s important to know your touch points, whether you are in the business of selling or marketing. As mentioned above, some customers might need to be touched 5 – 6 times along the sales funnel before they convert, while some only need to be touched once if your sales cycle is shorter.

Though every business and customer is different, it’s important that you know how to make a variety of touch points through out the sales funnel.

The following is a 5 touch point plan that has been successful to me, will help any sales person both new or old, retain customers attention and help them convert more sales along the way.

  1. The Pitch(Cold Call or Cold Email). The initial touch point starts out in a variety of ways, depending on your business. This first touch point can be a cold call or cold email, or a follow up to gage a customer’s interest.
  2. Next Connect With Them on Social. Once you’ve made that initial connection, it’s important to reach out to them via social media. You want to be able to throw trust signals to your customers about yourself and your business, so connect to them via communication channels that will serve to promote your skills and experinece.
  3. The One on One. You’ve connected to them online and by phone, now ask them for a one on one. This one on one will be an open and frank conversation about yourself and what you can offer, and also what their needs are.
  4. The Thank You – This is the part where most people fail. Don’t forget to thank them for their time either via email or by social media, after the one on one. Display to them your thankfulness for their time and you look forward to talking to them in the future.
  5. Find Ways to Help Them – If you’re in the business of selling at this point you should know whether the client/customer has the money to spend on your services. Whether they will buy from you or not, it’s important that you keep them as a connection and follow up with them on things that will help them. Remember just because they are not a customer of yours now, doesn’t mean they won’t be in the future. By helping their business grow they might remind you in their time of need.

Remember these 5 steps don’t need to happen all at once, but implemented over time they will help your customers convert. To paraphrase Neal “some customers are harder to sell than others, and even some projects can take up to a year to sell, but with the right amount of touch points you should be able to close any project.”

To learn more about Neal connect with him on LinkedIn and to learn more about the Triangle Marketing Club, visit them at TriangleMarketingClub.com.